Question: Where Is Google Analytics Data Stored?

Do I need a privacy policy for Google Analytics?

You must provide a Privacy Policy to your audience if you want to use Google Analytics.

Privacy Policies aren’t just legal requirements under the GDPR, the CCPA, and other privacy laws.

They are required under the Google Terms of Service for Google Analytics..

Does Google Analytics track IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Can Google Analytics track past data?

Keeping Your Data Online The old data will stay online in the old Analytics account—as long as the account is not deleted. You’ll be able to access the old data indefinitely if you keep the account active.

What is user retention in Google Analytics?

The Retention overview report in Google Analytics displays how well your app or website is able to retain visitors. … Other examples of cohorts include, all the users that downloaded your app on the same day and all of your website visitors over a seven-day period.” Learn more about cohorts.

How safe is Google Analytics?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

Can you use Google Analytics without cookies?

Disabling Google Analytics Cookies: Simple Solution Disabling cookies with Google Analytics is quite simple: make sure you’re using the analytics. js script and set storage to none in the create command (details). … Without cookies, Google Analytics’ client ID is not persisted between page views.

Does Google Analytics store personal data?

The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. This data is enough to fall under the rules of GDPR for users located in the EEA.

Does Google keep your deleted data?

Information retained until your Google Account is deleted We keep some data for the life of your Google Account if it’s useful for helping us understand how users interact with our features and how we can improve our services.

What information is collected by Google Analytics?

Google Analytics can collect a lot of data about how people use a website. At its most basic, it will collect: Time of visit, pages visited, and time spent on each page of the webpages. Referring site details (such as the URI a user came through to arrive at this site)

Is Gmail GDPR compliant?

If you are using Gmail, then you can assume that your data is being held in, or passing through, or accessible from the USA. … Google claims that its G Suite and Google Cloud Platform (GCP) services are fully compliant with GDPR, because it offers to sign EU Model Contract Clauses and a Data Processing Amendment.

How long does Google Analytics retain data?

26 monthsYou can choose how long Analytics retains data before automatically deleting it. The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. For Universal Analytics properties, the setting applies to user-level and event-level data.

Does Google have a privacy policy?

Google Privacy Policy We understand this is a big responsibility and work hard to protect your information and put you in control. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.

Can you write your own privacy policy?

They’re also required by law in most countries and states in the US. Creating a website privacy policy is easy to do. … To draft a website privacy policy, you can use an online generator, a blank template, or hire an attorney to write one that suits your needs.

Is Google Analytics Free 2020?

Google Analytics is a tool from Google that gives you in-depth data and analytics reports on the performance of your website or app. A free and paid version are available, and most small-to-midsized businesses can get the information they need from the free version.

Should I opt out of Google Analytics?

Google Analytics is simply too important a product for Google and its customers. They simply could not afford to kill it. Google doesn’t want people to opt out of Analytics and they aren’t going to make it easy. The average user doesn’t really know what plugins are will have a tough time installing one.

Is Google Analytics GDPR compliant?

Google Consent Mode ensures full GDPR compliance simultaneously with optimized analytics data – respecting both end-user privacy and your website’s need for data and user insights.

Is Google Analytics a data processor?

Google Analytics: Your Data Processor Under the GDPR, if you use Google Analytics, then Google is your Data Processor. Your organization is the Data Controller since you control which data is sent to Google Analytics. With Google as your Data Processor, they have obligations to conform to the EU GDPR.

Do Google Analytics use cookies?

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. … The Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages / interactions with the website.