What Should A Content Strategy Include?

What is included in a content strategy?

Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals.

There’s no need to talk about a content audit, content governance, a content plan, content production, an editorial calendar, etc..

How do you create a content strategy?

6 Steps To Creating Your Own Content Strategy. … Set Your Goal(s) … Determine Your Target Audience. … Work the SEO Angle and Do Keyword Research. … Analyze the Competition. … Choose Your Distribution Channels. … Develop an Editorial Calendar. … Build Credibility on Your Topic.

What is a good content strategy?

Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. … A good content strategy always requires good planning.

What is a content management strategy?

A content management strategy is a structured plan to create, publish, and govern your organization’s content and data. A content management strategy is critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living in now.

What are examples of strategies?

10 business strategy examplesCross-sell more products.Most innovative product or service.Grow sales from new products.Improve customer service.Cornering a young market.Product differentiation.Pricing strategies.Technological advantage.More items…•

What does a content strategy look like?

Content strategy lays out the goals you want your content to achieve, what type of content is best suited to achieve those goals, and how you’re going to create, distribute, and measure the performance of it. Defining your content strategy brings focus and purpose to your efforts.